Ever feel like the market is saturated?

Happy Tuesday Confident Lady,

This week we had an awesome guest on the podcast, Emily Cassel who spoke about overcoming the fear of "someone else is already doing it". Today I want to briefly dive into this lie with you, as I know so many of us have felt this way at one point or another. 

Here is my word of wisdom for you ---> If it's already happening, it means there IS a market for it.

If you see others doing it, it means people are buying and there is plenty of room for YOU my dear. We each have a different spin on the services and products we sell.

Look at my favorite food, ICECREAM. No one ever said "there are too many different brands and flavors out there" right? I mean I love different brands for different reasons. Some days i'm in the mood for a Dairy Queen Mint Area Blizzard. Cough Cough, Dairy Queen will you please sponsor me if I post about you all the time?! And other days I want my favorite local spots oreo cookies and cream. Both amazing and plenty of room in my tummy (especially 23 weeks preggers) for more than two brands. 

I know I get it. I recently felt the same way about launching my podcast. "Are there already too many podcasts out there? Will people really want to listen? Will my message be unique enough?" I asked myself the same exact questions.

What helped me?

Doing this quick little exercise:

1. What is the lie you're telling yourself? Market is saturated with podcasts

2. Is there evidence to back this up? I'm not sure.

3. Is there evidence to counter this lie? Well more people keep creating them, I keep listening to new ones being created, so probably not. 

BOOM there is your answer. As simple as 1, 2, 3. 

If you want to hear more of my morning discussion, make sure to head on over to my YouTube channel to check out the video I did on this topic as well! 

And catch Emily's episode all on this topic over on the Podcast HERE!!!

Did this hit home today? Comment below and share with me! If think you might be ready to get some support with this, shoot an email to me at kate@katecrocco.com and we will chat about some ways I can support you in getting confident in what is already within you.

Blessings + Abundance,

XO Kate