Why being a diva is good for your business

Happy Tuesday loves!

This week we are going to have some FUN! Drumroll, we are throwing it back to an old topic I haven't discussed in OVER a YEAR that really needs to be brought up quarterly……."Why you should be a DIVA in your business" Ok, I know this sounds silly, but let me explain. You NEED to be INTENTIONAL when YOU are HIRING your clients. Yes, it’s not just about our clients hiring us, we have to hire them to work with us as well. Let’s start with a few questions:

1. Have you ever hopped on a Discovery Call and felt off about a client who wanted to work with you?

2. Have you ever worked with clients out of scarcity even when you knew they weren’t your ideal client?

3. Have you ever wished you would have caught the “warning signs” before taking a not-so-ideal client on?

I am going to teach you how to be INTENTIONAL when hiring your clients, but I want you to set some BIG goals. Ask yourself, how can I be more intentional in my hiring process with clients?! Is there anything I know I can change right away?!  

Here are a few tips that I teach my clients:

  1. Get into an Abundance Mindset. DO NOT, again, DO NOT take on a client because you are in scarcity mindset or want to “hit your numbers”. This is total ICK and nothing good can come out of this.

  2. Just as a client is interviewing you on their Discovery Call, make sure you interview them. Ask what their intentions and expectations are. Are they aligned with your work and your values? If you are all about giving in your business and they are greedy and only care about numbers, would that feel good to you?

  3. ALWAYS ask yourself this before YOU commit to a client….. “Can I see spend the next ___months (however long your program is) with this client? My programs are 6-months and if I can’t see myself feeling lit up about helping them for that long, that is a red flag.

  4. Is what they're asking for help with in my ZONE of GENIUS? You not coaching in your zone of genius = unhappy + unfulfilled client. 

Have you thought of these questions before accepting a client into your program? After 2.5 years of owning this business, I STILL do this each and every time. This process makes for a happy coach and happy client. Six months with a client who is miserable will bring your vibe down, drain you, and deplete you from being the best business owner you can be to your other clients and potential ones.

Now for some wisdom!

A couple of years back when I was newer in business and really looking forward to signing new clients, I had a couple of calls that didnt feel in alignment. I referred these clients to a different service and went on my way. I started second guessing myself because I had just turned away over $5,000, but I knew that sending away would keep space open for ideal clients. That next month I had a flood of ideal clients come into my mastermind and I actually created my very first wait list! What a great example of how blessings and abundance WILL come your way when you do what's in integrity. 

Many business owners feel pressured to “hit the numbers” and just book clients. But my question to them is, “Is this the way to create loyal happy customers OR a way to create customers who feel they didn’t get the results they wanted and tell their next coach or even others in the industry that “you didn’t deliver for them”? I hear that ALL the time. It’s not always about the coaches level of expertise, it’s about whether the coach was truly the BEST fit for their needs. 

Wanna know why I adore each and every one of my clients and don't ever get drained by them? It's because I use all the tips above when “hiring”. If I can’t see us looking forward to seeing each other every week, it’s not worth it. I want to work with clients I know are in the right place to do the work and start seeing momentum and results. It would be out of integrity for me to take on everyone and could also be a drain and detriment to my business. This is where I practice abundance. I may release a prospective client, but this keeps space open for the RIGHT client. The one who will get RESULTS, the one whose life and business will TRANSFORM during our time together. I honestly feel so much gratitude for the clients I am working with. I get excited to talk with them, see them grow, and it’s so bittersweet when they achieve their goals and move on to bigger and better places in their businesses!!

Did this hit home today? Do you need to tighten up your process of hiring clients in the future? Do you need to begin setting better boundaries with yourself? If so shoot me a message below or an email at kate@katecrocco.com for some extra tips and support. I believe in you lady!!

Make sure to head on over to my YouTube channel to check out the video I did on this topic as well! 

Blessings + Abundance, 


P.S. I’d love to help you work through the fears that have been holding you back from greatness in your business.  I still have space in my Mastermind for YOU sister! Head on over to the application HERE and fill out so we can hop on a call and see if it's the next best step for you and your business.